Keyword Research

From creating new pages to optimizing old ones, search intent is at the heart of your SEO effort. Read this guide to master it for your next SEO campaign.

Meet our updated Keyword Grouping Tool in Rank Tracking module! Tree view of groups and subgroups, drag & drop, AI-assisted clustering, and more.

What is keyword cannibalization? Does it really affect the website's ranking? Let's take a closer look at the phenomenon and find out when it is an issue and when not. In case it is, we'll need to know how to detect and fix it.

Topic clustering is what helps you optimize your content strategy and improve website authority. Check out how you can do that in 5 simple steps.

While you are in the constant process of optimizing your site for desktop (yes, Google updates, almost half the space of the SERP occupied with the results from the Google Knowledge Graph, etc.), you suddenly realize that you also have to optimize it for mobile search in the face of Google's shift to mobile-first indexing. And then, when you are at peace with all the things you will have to do and take into account, there it comes — voice search optimization. Pretty painful. But, you know, everything is difficult before it's easy. All we need is some understanding of what is going on and the plan for what to do.

From now on, you've got a whole new dashboard in Rank Tracker – Keyword Sandbox. A place to conveniently store all your keyword ideas for future and be able to analyze and re-analyze them over and over again.

How to track keyword rankings: tracking organic results and SERP features in Google, Bing, YouTube, localized SE, SERP fluctuations, and tons more of useful features to track ranks correctly.

All-in-one guide on how to use Rank Tracker for SEO: track your positions, find new keywords, monitor competitors, and do many other 50+ helpful things.

A scientific approach to understanding how search algorithms work on text classification and retrieval of relevant documents in response to a user query.

Why keyword search volume is the least reliable pieces of data to exist in SEO and what to do about it.

Search engines are crazy about semantic search which helps them to process natural language and understand query's search intent to provide relevant, personalized results. Read on our guide to learn about 4 efficient ways of semantic search optimization.

Used right, long-tail keywords can help you bypass competition, win featured snippets, and deliver not just traffic, but actual paying customers. Here is how.

From current ranking signals to future algorithm updates — Google patents are the ultimate source of SEO knowledge. Here are the ones you should know about.

If you want to optimize your YouTube SEO and don't know where to start, check out these recommendations to get your video to the top.

This is a round-up of free Google keyword tools to start building your site’s visibility immediately and at minimum costs.